The selling fundamentals. Every spring top professional baseball players head to Spring Training. Many are multi-millionaire superstars yet each spring they go train and practice the fundamentals. When Derek Jeter is in a slump he gets in the batting cage -and works on the fundamentals. When Tiger Woods is in a slump he goes to the driving range, and what do we do, go home and watch tv? I once read that only 10% of salespeople had ever read a book on their profession. This astounds me. How do you invest in someone who won't invest in themselves?