Lexus Group Enthusiast Open Luxury Store

Cars aren't enough for Lexus any more, it seems, as the company now plans to expand into "luxury spaces" to enhance the brand's image.
Lexus has announced a new string of 'Intersect by Lexus' luxury spaces where people can experience the brand "without getting behind a steering wheel". The first such space is opening this month in Tokyo's Aoyama district, and the new design-orientated building will include a café, shops, an automotive exhibition space and more.