The purpose of staging one’s home is to increase your chances of getting that offer to purchase. Research on buyer behavior indicates that buyers predominantly purchase on emotion. When your home evokes emotionally responses, buyers connect with your house. Staging produces results for cutting the Days on Market time and increasing the percentage of asking price in most cases are higher than homes that forfeit staging. Selling with Purpose describes critical tactics for making your home appeal to the senses that motivate buyers while eliminating common industry objections.
Nicki Foster Gaskins is sixeen year real estate veteran with experience in all facets of the real estate industry from general and commercial real estate and insurance to model home decorating to new home construction at the sales and executive corporate marketing and training levels. She makes her home in Fort Mill, SC with her husband, son and daughter and a menagerie of furry friends.