Cheyney Group Marketing: Hyperkin 'Smart Boy' joke actually a market test





Cheyney Group Marketing: Hyperkin 'Smart Boy' joke actually a market test

Created on: Apr-08-2015   Published on: Apr-08-2015

 

8.5" x 11" - Perfect Bound - Softcover - Color - Photo Book
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Description

What everyone thought was just another April Fool's prank turned out to be a clever market testing strategy.

Gaming retailer Hyperkin has unveiled a hardware emulator that can turn an iPhone into a Game Boy on April 1 with the following announcement on its Facebook page: "Meet the Smart Boy, an upcoming Game Boy-compatible device for the iPhone 6 Plus. This notion art shows that it will attach to the mobile phone, turning it into a handheld gaming device compatible with Game Boy and its Color cartridges."

Basically, the concept art looks like the control half of a Game Boy clipped to an iPhone. It has all the buttons on the classic handheld gaming device but this time, it will get power from the smartphone which is capable of providing about 5 hours straight of gameplay, as reported by Cheyney Group Marketing.

And after seeing a tide of positive response from consumers, Hyperkin came out with the punch line: "A lot of you were speculating that the Smart Boy is an April Fools' joke.

 
 

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logentine
Joined: Apr-08-2015

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Cheyney Group Marketing is a firm providing website and practice development services to the accounting industry. The website development services operate efficiently by generating leads through optimization of search engine. Our practice development system serves as training ground for accountants at higher profit margins to realize higher fees every hour and operate a less stressful trial.

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